US surpasses China in K-dining popularity

Azernews.Az

5 February 2026 22:55 (UTC+04:00)

An estimated four out of every 10 overseas outlets opened by Korean dining brands in China have disappeared over the past five years, according to a recent survey. In contrast, the number of these outlets in the United States has more than doubled during the same period, signaling a significant shift in the core market for the so-called K-dining trend, Azernews reports, citing Korean media.

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