By Laman Ismayilova
A video conference titled "Modern cultural branding: the art of the future" has been successfully held on the initiative of Scientific-Methodological and Professional Development Center for Culture.
The conference brought together Azeripek LLC Elvira Mammadova and Firuza Badalova, as well as marketing specialists, including an employee of the Institute of Archeology and Ethnography , Ph. D in History Tahir Shahbazov, Ph. D in Philosophy in History Rena Rajabli, Ph. D in History Ilhama Mammadova, director of the Strategic Development Department at Azerbaijan State University of Economics Turan Suleymanov, specialist of Baku Engineering University Tahira Salayeva and a number of other scientists and specialists, who made reports.
The participants noted that the opportunities provided by cultural marketing should be widely used to attract more public interest and reach a larger audience.
For this reason, experts discussed the modern features of marketing and branding activities.
During the discussions, the scientific secretary of the center Javid Aliyev and the head of the department Nureddin Babazadeh exchanged views on the national cultural brand, cultural marketing, propaganda strategies, modern cultural services and other issues.
Speaking at the event, director of the Scientific-Methodological and Professional Development Center for Culture Asif Usubaliyev stressed that the creation of national cultural brands is the point where culture and economy meet.
It should be noted that the center held an international conference "National Cultural Brand - Modern Trends" with the participation of scientists and experts from Turkey, Russia and Kazakhstan in Gadabay in July last year.
Laman Ismayilova is AzerNews’ staff journalist, follow her on Twitter: @Lam_Ismayilova
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