Azernews.Az

By Laman Ismayilova

A new season of Azerbaijan Fashion week 2016 kicked off in Baku on May 23.

The first large-scale fashion project of the country that meets the standards of the fashion weeks held in Paris, Milan, London and New-York is ongoing at Boulevard Hotel Baku, Trend Life reports.

The ceremonial opening of the event was attended by French Ambassador to the country Aurelia Boucher.

"Azerbaijan has rich traditions in fashion and creating clothes. Historically, Azerbaijan is famous for its silk works. Holding Azerbaijan Fashion Week in Baku will allow to familiarize the audience with both the works of Azerbaijani designers, as well as representatives of the world of fashion," she said.

French Ambassador stressed that as part of Fashion Weekdue to last by May 26, the world-famous French designer Jean-Claude Jitrois will present his collection in Baku. He is the inventor of supple leather and sewing outfits for world stars such as Sharon Stone, Monica Bellucci, Celine Dion, Beyonce, Lady Gaga.

The world of fashion and haute couture dresses have long been a thriving business in France. So, she said, France every year exports lux suites in the amount of 7 billion EUR, fashion business also provides a large number of jobs.

"That is why the fashion industry can be called one of the areas for diversification of the economy," said Mrs. Boucher.

Director of Azerbaijan Fashion Week 2016 Nijat Bakhshaliyev, for his part, said that the project aims to popularize growing fashion industry in Azerbaijan and give an opportunity to young and talented designers to show their work to the world.

Producer of Azerbaijan Fashion Week Sayat Dosibayev said the event brings together international experts of the fashion industry. It's a place that gathers local and international buyers, press and fashion critics together.

The event will feature fashion shows of famous national and international designers such as LIBAS (Azerbaijan), ALLA Couture (Russia), SS by Sergey Shabunin (Kazakhstan) and JITROIS (France).

Besides, guests will also enjoy fashion collections of Kazakh designers Alex Chzhen, Khafiz Khan, Lamanukaeva, Zherebtsov, Eliz, Georgian brands-Salle De Mode, Jgenti, Tiko Nebieridze and Ukrainian fashion houses Anzhella Bezroda Gorobets and Snezhanna. Azerbaijan is presenting by Nargiz Shakhbazi, K Fabuel, Boutique One and Fidan Osman.

As part of the Fashion Week, Boulevard Hotel Baku will open a showroom AFW, where one will get a chance to buy trendy fashion style clothes presented at the shows, and pieces from many others brands such as UGLY, Dameli, Datuna, Tako Dvaliashvili, Natia Tkhelidze, Samidel, Tamta Shindelishvili, Verbena, Smirnova.

The two-day event stipulates holding of a fashion show, after party, exhibition and sale, welcome party and workshop for the guests.

During the show, guests will enjoy fiery parties in Pacifico club on May 23, chill-out AFW in Pivnaya Apteka on May 24-25 and in Enerji club on May 26.

Azerbaijan Fashion Week is held twice a year in November and May. More than 40 designers from Azerbaijan, Russia, Georgia, Kazakhstan, France and Spain participated in last two seasons.

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Laman Ismayilova is AzerNews’ staff journalist, follow her on Twitter: @Lam_Ismayilova

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