Azerbaijan Airlines adopts Amadeus Segment Revenue Management for optimized operations
The new solution enables Azerbaijan Airlines (AZAL) to assess and maximize revenue opportunities across its entire route network.
Despite the recent volatility in the market due to the global pandemic, Azerbaijan Airlines (AZAL) continues to deliver on its strategic technology partnership with Amadeus that began in 2019. The latest development is the airline’s successful migration to Amadeus Segment Revenue Management (SRM) solution.
Put simply, revenue management can be described as the science of profitability. Even in normal operating conditions, revenue management is a critical tool that enables airlines to manage one of their most important assets – seat inventory and profitability. With ongoing uncertainty and market fluctuations due to the global pandemic, Amadeus SRM offers a dynamic solution with real-time optimization, which has become essential for developing a more efficient and profitable network.
Amadeus Segment Revenue Management enables Azerbaijan Airlines to accurately predict future demand and understand the pattern of cancellations or passenger no-shows up to a year in advance of travel. The Amadeus solution ensures the airline’s demand forecasts are robust, accurate, and valid, providing Azerbaijan Airlines with the ability to quickly adapt to changing economic conditions to maintain profitable operations.
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