The new solution enables Azerbaijan Airlines (AZAL) to assess
and maximize revenue opportunities across its entire route
network.
Despite the recent volatility in the market due to the global
pandemic, Azerbaijan Airlines (AZAL) continues to deliver on its
strategic technology partnership with Amadeus that began in 2019.
The latest development is the airline’s successful migration to
Amadeus Segment Revenue Management (SRM) solution.
Put simply, revenue management can be described as the science
of profitability. Even in normal operating conditions, revenue
management is a critical tool that enables airlines to manage one
of their most important assets – seat inventory and profitability.
With ongoing uncertainty and market fluctuations due to the global
pandemic, Amadeus SRM offers a dynamic solution with real-time
optimization, which has become essential for developing a more
efficient and profitable network.
Amadeus Segment Revenue Management enables Azerbaijan Airlines
to accurately predict future demand and understand the pattern of
cancellations or passenger no-shows up to a year in advance of
travel. The Amadeus solution ensures the airline’s demand forecasts
are robust, accurate, and valid, providing Azerbaijan Airlines with
the ability to quickly adapt to changing economic conditions to
maintain profitable operations.
“The introduction of the latest digital solutions and constant
improvement are the core principles observed in the policies of the
flag carrier of Azerbaijan. Solutions for airlines developed by
Amadeus are among the most advanced and flexible in the industry.
We have entered into a long-term agreement with Amadeus and I am
sure that this cooperation will allow us to streamline and automate
our work processes,” noted the President of AZAL, Jahangir
Asgarov.
Maher Koubaa, Executive Vice President, Airlines, Middle East,
Turkey, and Africa, Amadeus added, “I am delighted to welcome
Azerbaijan Airlines to the Amadeus revenue management family.
Amadeus Segment Revenue Management is built on powerful science
that prevents revenue dilution by helping airlines sell seats at
the right price to the right customer at the right time. It
includes advanced modeling tools based on customer choice, which
will help Azerbaijan Airlines distribute competitively priced
content in real-time across all sales channels under the airline’s
full control.”
Azerbaijan Airlines is the first airline customer for Amadeus
Segment Revenue Management in the Caucasus region. This migration
is the next step in a journey that started with the successful
migration of Azerbaijan Airlines to the Amadeus Airline Platform in
February 2020. Azerbaijan Airlines and Amadeus expect that the next
milestone in Azerbaijan Airlines’Azerbaijan Airlines’ journey will
be the adoption of Amadeus Group Manager offering a travel agent
portal to better manage the airline’s group business and further
optimize revenues.
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