Azernews.Az

In the midst of a historical and extremely important period for our country amid the intense struggle not only on the front but also in the information space, Azercell has once again managed to promote Azerbaijan in the international arena.

Thus, the social project #QadınDediyin, developed by the leading mobile operator of Azerbaijan Azercell, won two high awards at the Red Jolbors festival, which is considered one of the most famous competitions in the field of marketing, advertising, and communication in Central Asia. In the competition, which was attended by hundreds of representatives from Central Asia and the CIS, the project #QadınDediyin took second place among the best CSR projects in the region according to the jury’s decision and was awarded a Silver Medal and a Bronze Medal in the Best Digital Campaign nomination.

The messages and video of the #QadınDediyin project talk about the existing stereotypes about women in society and the need to change this approach. The lives of successful Azerbaijani female athletes are presented in the example of women who succeeded to break these stereotypes with their behavior. Thus, a woman who knows her rights and responsibilities, and chooses her own path, and perseveres towards it, proves that she has enough strength, intelligence, and will to overcome obstacles and make progress. She also shows that there are no boundaries on the path to development, education, and success.

It is worth noting that this project caused a massive outcry on social networks, was supported by compelling influencers and bloggers and was able to attract public attention.