GM to build 95% of Cadillac models locally in China by 2018

By Bloomberg
General Motors Co. will build more than 95 percent of its Cadillac lineup locally in China by 2018, as part of its strategy to make the country a key market for the premium brand alongside the U.S.
“China is on an unstoppable path of ascendancy,” Johan de Nysschen, Cadillac’s president, told reporters in Shanghai today. “China is absolutely now, at the very, very center of our focus. We need to establish the Chinese market as the second volume hub for the Cadillac brand.”
Manufacturing in China allows foreign automakers to avoid paying custom duties that can add more than 25 percent to costs, making imports less competitive versus locally made models. Cadillac will need to succeed in the world’s largest auto market to achieve its target to double global sales by 2020 and earn a profit margin of 10 percent or more by the next decade.
GM predicts one in 10 cars sold in China will be a luxury vehicle by the end of the decade, and plans to introduce nine new Cadillac models in the next five years to meet the demand.
The Detroit-based company plans to sell a crossover between the Escalade and SRX sport utility vehicles to compete with Tata Motors Ltd.’s Range Rover and Volkswagen AG’s Porsche Cayenne, according to de Nysschen. Another compact premium crossover is being planned for the same segment as Volkswagen’s Audi Q1. The company won’t be introducing the Escalade to China, de Nysschen said, without elaborating.
De Nysschen declined to give details of how much China will contribute to Cadillac’s goal of selling more than half a million vehicles globally by 2020.
Shanghai Factory
GM currently makes the XTS and ATS-L sedans in China. It is building a factory in Shanghai dedicated to manufacturing Cadillacs that’s scheduled to open next year.
The automaker doesn’t rank among the top five luxury-car makers in China. Sales of premium vehicles in the nation are dominated by the three German marques of Audi, Bayerische Motoren Werke AG’s BMW and Daimler AG’s Mercedes-Benz, according to figures compiled by Bloomberg from the carmakers.
Cadillac sales in China surged 51 percent to 64,359 units in the first 11 months of 2014, according to company data. GM expects to sell 70,000 Cadillac vehicles in the country this year and 100,000 in 2015.
GM is reorganizing Cadillac into a standalone unit with its own headquarters in New York starting next year, underscoring the company’s efforts to rebuild the brand.
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