Azernews.Az

Harvey Nichols has announced the opening of its newest store in Baku, Azerbaijan, offering the luxury Azeri shopper a powerhouse of the most exclusive and exciting fashion, beauty and hospitality.

Located at Globus Plaza shopping mall, in the heart of the Nasimi district, the new store boasts 120,000 square metres over seven floors, making it the largest Harvey Nichols outside London. The store is home to over 500 international designer brands offering the best edit across womens wear, menswear, children wear, bridal, perfumery and cosmetics along with an exciting hospitality offer appealing to the stylish Baku customer.

Stacey Cartwright, Group Chief Executive of Harvey Nichols, said:

“We are delighted to be opening our first store in Azerbaijan. This market is fast becoming one of the top luxury retail destinations in the world and we are excited to offer the ultimate in luxury shopping and hospitality to the discerning customer in Baku. ”

Akshin Ibishov, the Director of Perfomans (exclusive licensee for Azerbaijan), said:

“Baku has become very fashion forward in the past years and the opening of Harvey Nichols Baku will help to snap the most stylish brands straight from the catwalks. Along with the inimitable collections we will be offering our customers personalised VIP services like personal shopping and style advising services which will be peerless in terms of unique shopping experience.”

Azerbaijan is considered to have the second fastest growing economy of any country between 2000 and 2010 based on GDP (source: The Economist) and, in the last five years, the number of affluent people in Azerbaijan has more than quadrupled (source: Euromonitor International). The new Harvey Nichols Baku store has created employment for 500 permanent and full-time staff.

Designed by renowned London based interior design company Four IV, the new store captures the vibrancy, spirit and energy of Baku. The existing architecture combines with modern and traditional materials to create an impactful, elegant and unparalleled luxury environment that forges together fashion, beauty and hospitality.

The exquisite edit of the world most desirable brands is complemented by unrivalled services to customers, including an experienced and highly trained team of international Stylists and Private Shoppers to provide expert knowledge on seasonal trends and styling tips in the luxurious private shopping suites.

David Cairnduff, Store Director of Harvey Nichols Baku, said:

“I am thrilled to be part of this very unique project which I believe will change the way customers shop in Baku. Our aim is to entertain and delight our customer in a unique way as well delivering an authentic Harvey Nichols experience to the city, allowing our customers to enjoy many hours discovering the areas of our store, from our exclusive and exciting fashion offer, pampering spaces and vibrant food and hospitality areas.”

Harvey Nichols Baku is the eighth international store in the luxury retailer’s portfolio outside the UK & Ireland.

For further information please contact:

Harvey Nichols

Michelle Cook, Group Press Manager

Tel: 0044 (0) 20 7201 8450

E-mail: [email protected]

Olive Project

Tel: (+994 12) 4371013

E-mail:[email protected]

ABOUT HARVEY NICHOLS GROUP

Harvey Nichols is the world’s leading luxury retailer, renowned for its exclusive edit of the most prestigious brands across womenswear, menswear, accessories, beauty and food.

Founded in 1831, today Harvey Nichols has stores in London, Bristol, Manchester, Edinburgh, Birmingham, Leeds and a dedicated beauty store Beauty Bazaar, Harvey Nichols in Liverpool. Outside of the UK stores include Dublin in the Republic of Ireland and internationally Hong Kong, Dubai, Riyadh, Istanbul, Ankara and Kuwait. The London flagship store is located in the heart of Knightsbridge, London’s most fashionable and exclusive shopping district. The store has a gross floor area of approximately 220,000 square feet.

Further information on Harvey Nichols can be found on the website www.harveynichols.com.

About PERFOMANS AZERBAIJAN

Perfomans (exclusive licensee of Harvey Nichols in Azerbaijan) is a branch of General Construction - one of the leading investment groups in Azerbaijan that is actively involved in the development of the local economy. Founded in 2001 in order to implement several construction projects, the company has grown to a modern investment group with interests in areas such as construction, retail, energy, tourism, sports, hospitality, and production.

Further information on General Construction can be found at website www.gcc.az

BACKGROUND NOTES ON THE STORE:

LOWER GROUND FLOOR

Customers begin their journey in the Beauty and Perfumery, followed by the Young Fashion and Contemporary Women departments and exclusive area dedicated to gifts and accessories including handbags, sunglasses, jewellery and watches.

The Nargis Café, inspired by Nargis Magazine which unites creative and talented people interested in fashion, style, art, culture and history, is the ideal place for healthy food lovers seeking an inspiring and eclectic atmosphere.

UPPER GROUND FLOOR

Menswear is located on the second floor which incorporates casual wear, formal wear, shoes and accessories. Also located on the 2nd Floor is international Womenswear, Eveningwear and footwear which offers a wide selection of International designer brands as well as contemporary brands.

2ND FLOOR

Children’s clothing and accessories, catering for newborn to 12 years old, and teenagers 13 - 18 years old. Also available to customers is an exquisite collection of the most exclusive pieces of designer lingerie. Specially trained staff are available to provide expert advice on bra fitting and wedding lingerie.

4th FLOOR

Harvey Nichols offers the ultimate luxury personal shopping experience where a wide variety of complimentary services are offered - from shopping for a special occasion, to selecting the perfect gift, updating your wardrobe or simply advising on seasonal purchases; expert teams of Stylists are on hand to make customers’ experience as stress free, stylish and enjoyable as possible. Greeted with refreshments on arrival, guests can relax in an intimate private suite whilst receiving expert stylish consultation from the Harvey Nichols Baku personal shopping team. VIPs can enjoy pampering treats and five star dining whilst the personal shopper pulls together an exclusive edit of looks to try. The dedicated team will be able to offer advice on the latest trends, styling tips and expert guidance on product size and fit. The personal shopping team will also wrap gifts and arrange delivery to your home.

Brides and grooms will be able to choose from a wide selection of the most beautiful bridal gowns, suiting and accessories from the renowned designers. Friends and family will also be able to pick from an edit of stunning occasion wear.

6th FLOOR Frankie Restaurant

Harvey Nichols proudly introduces the renowned Istanbul restaurant Frankie ISTANBUL to Baku. Enjoy a delicious selection of Mediterranean dishes with a hint of modern Azeri flavours, in an elegant setting with panoramic views across the city. The 120-cover restaurant boasts a unique bar serving a wide selection of beautifully-crafted cocktails. Enjoy live acoustic performances by local and international musicians.

7th FLOOR Frankie Lounge and Club

The stylish club will host exclusive DJs spinning the latest tunes, whilst those who are looking for a more relaxed atmosphere can head to the lounge area that boasts stunning views of the city. In fine weather, state of the art technology transforms the whole space into an open-air terrace at the touch of the button.

Instagram: @harveynichols_az

Facebook: Harvey Nichols Baku

www.harveynicholsbaku.com

(+994 12) 464 92 00

[email protected]