Azernews.Az

By Nigar Orujova

A long-awaited event, "The Night of Ad Eaters" advertising festival, will be held at the Nizami Cinema in downtown Baku on April 26 at 9 p.m. local time.

The event will finally arrive in Azerbaijan and will undoubtedly be lively and unforgettable thanks to the joint effort by CinemaMixer Co. and YARAT! Contemporary Art Space, an organization promoting Azerbaijani contemporary art worldwide.

Visitors will enjoy advertisement previews from the past hundred years and also can get an opportunity to be part of an amazing and inimitable show; as every Night has a unique program, design and unbelievable atmosphere.

"The Night of Ad Eaters" was designed by Jean-Marie Boursicaut, a French businessman. In the past 30 years it has gained in prominence worldwide and has turned into a highly anticipated global event.

From 2009 to 2010 "The Night" appeared in cinemas across the world; in Switzerland, Serbia, Romania, Madagascar, Moldova, South African Republic, Poland, Lebanon, Belgium, Mexico, France, Italy, Spain, Ukraine, Czech Republic, Slovakia, Azerbaijan, Russia, Netherlands, Monaco, Portugal, USA, Bulgaria, Japan, Germany, Algeria, Congo, Kuwait, Morocco, Hong Kong, and Chile.

The national identity of the host country as well as the enthusiasm of the organizers always determines the nature of each separate event. Different key themes dominate the "Nights", including love, children, cinema, sports, cars, women and motherhood.

In the past, visitors have attended Chinese, French and American themed parties. Though the themes and locations may change, top global businesses are always honored to have their ad previews listed in "night menus" while the audience is treated to a cinematic spectacle.

Tickets for the Night have already been put on sale at the city box-offices.