Baku to host Europe's biggest marketing event in April
By Sabina Idayatova
Marketing Directors of the London Olympic Games, Microsoft, HP, Yahoo!, Novartis and SAP are among the speakers presenting at the Marketing Kingdom Baku, Europe's biggest marketing event, due in April next year, Trend news agency reported.
The event is supported by the most reputable companies in Azerbaijan: the country's leading GSM operator Azercell Telecom is the Platinum Sponsor, Pasha Bank is the Gold Sponsor, Hesab.az is Silver Sponsor and Bruketa&Zinic Baku is the recommended Advertising Agency.
Taking place on April 4-5, the Marketing Kingdom Baku will explore the latest trends in the global marketing industry including social media, consumer marketing, digital marketing and advertising.
Next year's most anticipated business event kicks off with a presentation by Greg Nugent, the Marketing Director of the London Olympic Games. Those attending will then be able to hear groundbreaking presentations on fan engagement at Lego, consumer marketing by HP, talking to your customers by SAP, how marketing and PR can work together for maximum benefit by Microsoft or digital marketing by Novartis. The Marketing Kingdom Baku will also feature a workshop on the latest advertising trends by Marvin Liao, Yahoo!'s former Commercial Director.
"We are very happy that Europe's biggest marketing event is finally coming to Azerbaijan and we are really surprised by the positive response we are getting from the entire marketing community. We are working very hard to create the best show ever seen in the business world in Baku," says Kosta Petrov, global CEO for the Dubai-based company P World.
The supporters and media partners are Trend.az, Zerkalo, BOUTIQUE Magazine, mak.az, biznesinfo.az, Facemark, Azerbaijan Marketing Society, AIESEC Azerbaijan, jobs.day.az, marketer.ge.
The Marketing Kingdom is organized by P World in several countries. More than 1800 delegates have attended the Marketing Kingdom in 2012 in Zagreb, Belgrade, Sarajevo and Tbilisi. This is the first time the event is organized in Azerbaijan.