Whirlpool brand presented in Baku
The Whirlpool
brand, the world’s largest home appliance maker, was presented in
Baku on Thursday.
The products of the company, whose distributor is Baku Electronics company, include refrigerators, dishwashers, laundry appliances, cooking appliances, gas heaters and other household appliances.
Hikmat Huseynov, the Baku Electronics Commercial Director, said the products offered for sale cost from 500 to 1,000 manats (up to $1,250). He said work was underway to promote Whirlpool goods among domestic consumers, voicing confidence that these products will be broadly marketed in the Azerbaijani market.
Huseynov said his company has cooperated with the Whirlpool Corporation since 2009. Whirlpool prodicts, manufactured in Europe and the United States, are marketed in Azerbaijan both for cash and under 18-month loans allocated without interest and down payments.
According to the commercial director, Whirlpool products, after being acquired from the manufacturer, will be sold in 52 Baku Electronics stores across Baku with a three-year warranty. Moreover, buyers will be able to use Whirlpool goods for another three years with a warranty by paying an insignificant amount of money.
Vitali Shichkar, Whirlpool Europe Marketing Manager, briefed the attendees on the way the company was established and its products. Shichkar said the company was founded in the U.S. in 1911 and currently employs more than 70,000 people. Whirlpool’s sales exceeded $19 billion in 2009. The company’s goods are manufactured mainly in Poland, Slovakia, Germany, Turkey, and Ukraine. Whirlpool presently owns three out of the seven largest European domestic appliance makers.
Shichkar said that owing to the application of innovative technologies, Whirlpool products are essentially smart machines, as they operate based on the "sixth sense".
"For instance, if you insert 2 kg of clothes into a wahsing machine slated for a 5 kg load, the equipment will take this into account. With the help of that very ‘sixth sense’, 50 percent of the time, energy and water will be saved to wash that much clothes. The same operational qualities apply to other products of the company."
Shichkar added that if the need arises, opening a Whirlpool production facility in Azerbaijan is possible in the future.
Whirlpool Corporation is a Fortune 500 company, with annual sales of about $20 billion and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator Garage Works, Inglis, Estate, Brastemp, Bauknecht, Consul, and other major brand names to consumers in nearly every country around the world.*
The products of the company, whose distributor is Baku Electronics company, include refrigerators, dishwashers, laundry appliances, cooking appliances, gas heaters and other household appliances.
Hikmat Huseynov, the Baku Electronics Commercial Director, said the products offered for sale cost from 500 to 1,000 manats (up to $1,250). He said work was underway to promote Whirlpool goods among domestic consumers, voicing confidence that these products will be broadly marketed in the Azerbaijani market.
Huseynov said his company has cooperated with the Whirlpool Corporation since 2009. Whirlpool prodicts, manufactured in Europe and the United States, are marketed in Azerbaijan both for cash and under 18-month loans allocated without interest and down payments.
According to the commercial director, Whirlpool products, after being acquired from the manufacturer, will be sold in 52 Baku Electronics stores across Baku with a three-year warranty. Moreover, buyers will be able to use Whirlpool goods for another three years with a warranty by paying an insignificant amount of money.
Vitali Shichkar, Whirlpool Europe Marketing Manager, briefed the attendees on the way the company was established and its products. Shichkar said the company was founded in the U.S. in 1911 and currently employs more than 70,000 people. Whirlpool’s sales exceeded $19 billion in 2009. The company’s goods are manufactured mainly in Poland, Slovakia, Germany, Turkey, and Ukraine. Whirlpool presently owns three out of the seven largest European domestic appliance makers.
Shichkar said that owing to the application of innovative technologies, Whirlpool products are essentially smart machines, as they operate based on the "sixth sense".
"For instance, if you insert 2 kg of clothes into a wahsing machine slated for a 5 kg load, the equipment will take this into account. With the help of that very ‘sixth sense’, 50 percent of the time, energy and water will be saved to wash that much clothes. The same operational qualities apply to other products of the company."
Shichkar added that if the need arises, opening a Whirlpool production facility in Azerbaijan is possible in the future.
Whirlpool Corporation is a Fortune 500 company, with annual sales of about $20 billion and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator Garage Works, Inglis, Estate, Brastemp, Bauknecht, Consul, and other major brand names to consumers in nearly every country around the world.*
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