Azernews.Az

By Alimat Aliyeva

The Walt Disney Company has announced a new partnership with TikTok that will allow creators to use official Disney content from some of the world’s most popular entertainment franchises, AzerNEWS reports.

Under the agreement, selected creators in the United States will receive legal access to a large library of materials from hundreds of films and television series, including titles from Marvel, Pixar, Star Wars, and FX. This will allow users to create short videos, promotional content, and creative projects featuring well-known characters and scenes.

The new content will appear not only on TikTok but also on Disney’s streaming platform Disney+ through a special vertical video section called Verts. As part of the Disney Creator Ambassador Program, successful creators will have opportunities to participate in exclusive events, collaborate with the company, and receive additional promotional support.

According to TikTok’s internal research, users create millions of posts about films and TV shows every day, and a significant number of viewers discover new entertainment content through the platform. The partnership highlights the growing influence of short-form video in the way audiences find and engage with movies and series.

The announcement came alongside Disney’s third-quarter financial results. The company reported that the operating profit of its streaming division reached $712 million, more than doubling compared with the previous year.

The collaboration between Disney and TikTok reflects a broader shift in the entertainment industry, where major studios are increasingly working with online creators to reach younger audiences and promote content in more interactive ways.