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PARFUMS DE FRANCE expanding scope of coverage

16 July 2008 18:26 (UTC+04:00)
PARFUMS DE FRANCE expanding scope of coverage

The world-famous PARFUMS DE FRANCE network of perfumery shops has opened another store in Baku.
The company`s general director Faig Karimov said in his opening remarks at the ceremony on Tuesday that PARFUMS DE FRANCE sales points offer 100% pure original products from perfume and cosmetics makers of European brands.
Today PARFUMS DE FRANCE is even stronger than before. Currently, there are 6 sales points in Baku, including 2 stores that have recently opened in the city. During the months to come, 3 more shops are to be opened. In total, the company`s management intends to increase the number of sales points of PARFUMS DE FRANCE to 12 by the end of the year.
The focus will now be shifted to the regions, with 3 shops to open in Shirvan, Nakhchivan and Zagatala. The company currently operates two stores each in Ganja and Sumgayit.
Karimov said that along with stores, PARFUMS DE FRANCE plans to open spa treatment saloons. Stylists and make-up designers to be invited from France will deliver master classes. In a nutshell, the school of PARFUMS DE FRANCE will shape up in Azerbaijan.
Alexander Trubetskoy, Head of Economic Mission of the Embassy of France in Azerbaijan, said another innovation in the activities of the company is that PARFUMS DE FRANCE works with professional staff invited from France. By increasing the number of sales points, the company is striving to improve the quality of sales services. In order to achieve this objective, new employees of PARFUMS DE FRANCE will generate new and different management vision in the company`s activities.
A total of 30 persons are currently employed in the sales points operating in the country.
Trubetskoy said the products related to the world`s leading manufacturers are guaranteed by the embassy, which allows customers to forward any complaints directly to the diplomatic mission.
PARFUMS DE FRANCE was previously owned by Taki Distribution company. Currently, the company is owned by LOUVRE DISTRIBUTION LLC. Now, PARFUMS DE FRANCE is headed by businessman Farid Aliyev and the French partner of the company.

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