Azernews.Az

Patrick Jephson, Princess Diana's only private secretary will be speaking at the first ever global PR event in Azerbaijan, titled BAKU PR EXPERIENCE and taking place on October 17 in the capital Baku.

For eight years he was the first and only Private Secretary (Chief of Staff) to HRH The Princess of Wales. His work for Princess Diana involved daily contact with officials at all levels up to head of state. He organised Diana's public duties and journeyed with her to destinations on five continents encountering personalities as diverse as Prime Minister Margaret Thatcher, President George H W Bush, Mother Teresa, Luciano Pavarotti and the Emperor of Japan. After Princess Diana's death he took up full-time writing, his first book Shadows of a Princess becoming a New York Times bestseller.

"I really look forward to visiting Azerbaijan and sharing my experience with my regional colleagues. Princess Diana had a very unique brand and I truly hope that delegates attending the event will be able to leave with specific tools on how they can create that unique brand for themselves" said Patrick.

The Baku PR Experience surprisingly, also features a presentation by Colleen Harris, Former Press Secretary to Prince Charles and official spokesperson for William and Kate's royal wedding. Colleen managed Prince Charles's reputation after the death of Princess Diana and was in charge of Prince William and Harry's public image.

Azerbaijan's first ever global PR event also includes presentations by BBC's Chief Communication Expert, Philip Dewhurst - Gazprom's crisis expert and PR directors from global market leaders such as Microsoft and Jumeirah Group from Dubai.

The BAKU PR EXPERIENCE is organized by the Dubai based company the P World. Azerbaijan Youth Fund is the Gold Partner of the event. Synergy is the event's exclusive PR Partner. Trend news agency, Biznesinfo.az website and Boutique Baku are the event's media partners.