Azernews.Az

By Aynur Jafarova

Azerbaijan's capital for the first time hosts the annual international fair "Jewels of the World", which is being held from May 23 to 26 at the five-star Four Season Hotel Baku, whose elegant interior makes it the best venue for such an outstanding event.

Fabulous, exclusive creations of leading jewelry and watch brands are introduced to honorable guests, including private persons, representatives of the business elite, and leading media outlets. Visitors have an opportunity to witness collections that cannot be seen at the boutiques of the brands.

The visitors can get to know better the introduced brands, including Adler, Charles Oudin, Chatila, David Morris, De Beers, Graff, Jacob & Co, Jahan, Moussaieff, Quinting, Sabbadini and Shakh.

The exhibition has been decorated by Parisian set designer Patrick Hourcade, who became renowned as an art director of Vogue Paris magazine in the 1980s. Now a designer, set designer and photographer, Hourcade plays an essential role at the most prestigious cultural events.

The concept of the Jewels of the World Fair 2013 aims to turn the "City of Winds" into a center of the world cultural and public events every year. Thus, Baku will become a new point on the map, bringing together the best masters of the jewelry and horology.

Speaking at a press conference, head of the Jewels of the World Salon Valentina Vasilyeva said that Azerbaijan is a country which retains the historical values.

She said the exhibition is supported by the government and it shows its influence.

NARGIS magazine's Konul Naghiyeva said that the organization of the "Jewels of the World" in Baku will play an important role in the development of the jewelry business of Azerbaijan.