Azernews.Az

BAKU – TeliaSonera has united the company by launching a new common brand, according to Azercell, Azerbaijan’s leading cellular operator that is majority owned by TeliaSonera.

The brand reflects the combination of the company’s international strength and strong local connection, as well as the heritage as one of the pioneers of the telecom industry. To mark the occasion, TeliaSonera also launched the most attractive offering for mobile data roaming in the Nordic and Baltic countries, Azercell said.

TeliaSonera’s 18 main brands will be united under an attractive common brand identity, while retaining their current brand names. The foundation of the new brand was launched as early as in 2009 in TeliaSonera’s Eurasian operations and has now been developed further, and extended to the Nordic and Baltic countries.

Today’s rebranding entails more than 300 retail stores, 1,000 signs and some 500 digital interfaces, including TeliaSonera’s websites in the Nordic and Baltic countries which count close to 7 million unique visitors every month.

In less than a decade, TeliaSonera has developed into one of Europe’s and Eurasia’s leading operators. In the past few years TeliaSonera has launched the world’s first 4G network, developed Europe’s leading IP-carrier, and built the world’s highest located mobile data network in the Himalayas. The Groups’ footprint now spans from the Nordic and Baltic countries, further on to Eurasia and all the way to Nepal, counting more than 150 million customers.

In the emerging markets of Eurasia, TeliaSonera has majority holdings in leading mobile operators in Kazakhstan (Kcell), Azerbaijan (Azercell), Georgia (Geocell), Moldova (Moldcell), Tajikistan (Tcell), Uzbekistan (Ucell), and Nepal (Ncell). TeliaSonera is also a minority owner of MegaFon in Russia, Turkcell in Turkey and Roshan in Afghanistan.