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By Bloomberg

Starbucks quietly rolled out a new breakfast item nationwide on Tuesday called the Double-Smoked Bacon, Cheddar & Egg Sandwich, as part of ongoing efforts to expand its food offerings. It's got melted cheese on thick, hardwood-smoked bacon, and – like Starbucks' ham and swiss breakfast sandwich – is served on a La Boulange croissant bun.

In contrast to the much-hyped launch of the new "flat white" espresso drink last month, Starbucks did not heavily publicize the new sandwich, says spokeswoman Sanja Gould. Perhaps it's because everyone understands a good bacon, egg and cheese sandwich, unlike a flat white which requires some explaining for the majority of Americans. It's Starbucks' seventh breakfast sandwich and will cost about $4.50.

The buttery 540-calorie sandwich – which also packs about half of a day's recommended value of fat, 39 percent of the recommended daily intake of sodium, and 73 percent of a day's cholesterol – quietly launched alongside a number of other products on Tuesday, including coconut milk and two seasonal lattes (Caramel Flan and Tiramisu), which garnered some more attention from Starbucks followers. Coconut milkwas the second most requested customer idea of all time from MyStarbucksIdea.com, says Gould, which explains why that launch attracted more fanfare.

Starbucks has been expanding its food menu as a way to boost sales during its core morning hours and also during the less busy afternoons and evenings.