Azernews.Az

The Hollywood star has arrived in Baku earlier today in order to shoot a TV commercial for Milla - Azerbaijan's leading dairy product provider.

Advertising agency Bruketa&Zinic OM Baku and Milla company have been preparing this campaign and working on arrangements for Mrs. Jovovich's trip to Baku for the past four months.

Milla Jovovich, an American A-class celebrity, gained international recognition starring in movies like "The Fifth Element", "Resident Evil", and "Return to the Blue Lagoon". She was born in the Ukraine to Russian and Serbian parents and considers Russian her mother tongue. She has endorsed and modeled for many well-known global brands and is now continuing her acting career while focusing on musical projects and her own production company as well.

Milla Jovovich is shooting an image campaign for Milla brand at several of Azerbaijan's historical and modern landmarks for four full days. The commercial will be aired on TV this autumn.

Helena Rosandic, managing director of Bruketa&Zinic OM Baku, stated: We are delighted to have Milla Jovovich in Baku. We came up with the idea while we were looking for a brand ambassador that would reflect the brand values of Milla - premium, healthy and innovative. We found Milla Jovovich to be the perfect fit. We believe this strategy will strengthen our client's image as high quality dairy products that consumers can trust. In the last few years we had many famous visitors in Baku, but this is the first Hollywood A-class celebrity brand endorsement, proving Azerbaijan's emergence as a progressive and rich marketing environment."

Bruketa&Zinic OM Baku is part of Bruketa&Zinic OM Group based in Croatia, Austria, Serbia and Azerbaijan, having been recently awarded the "Best International Small Agency In 2013" title by AdAge, the leading global news medium for the marketing and media community. In less than 3 years of activity in the Azerbaijani market, the company has created an impressive number of innovative and highly efficient advertising campaigns for many Azerbaijani companies such as Milla, Pasha Bank, Pasha Construction, Nar mobile, Kempinski Badamdar Hotel, The Club Port Baku, Auto Azerbaijan and many more.

The PR services for the project are provided by P World Azerbaijan.