Blend-a-med, Oral-B and Always-Ultra adverts prompt $2.27m fine
Azerbaijan's State Service for Antimonopoly Policy and Protection of Consumers' Rights under the Ministry of Economic Development revealed the use of illegal advertising affecting the freedom of choice of consumers in advertisements of Blend-a-med toothpaste, Oral-B toothbrushes and Always-Ultra feminine sanitary pads and applied a fine against the company which authorised the advertisements, ENGİN Ltd.,the ministry reported in a statement released on Tuesday.
In view of these violations the State Service instructed the producer of these advertisements, ENGİN Ltd., which is the local distributor for Procter and Gamble, to suspend its advertising, and filed a suit over breach of the competition law against the company.
'In the course of the proceedings it was revealed that the company submitted incorrect data to the investigation. Considering this fact and the use of advertising affecting the freedom of choice of consumers, ENGİN Ltd. was subjected to a financial sanction of 1,784,484 manat,' the statement says.
The official exchange rate for April 8 is 0.7845 AZN/USD
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