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IBA, American Express launch platinum card

9 March 2010 23:32 (UTC+04:00)
IBA, American Express launch platinum card
The International Bank of Azerbaijan (IBA) and American Express announced on March 1 that IBA will start issuing The Platinum Card, one of the most prestigious cards in the world with a number of benefits and services that are unprecedented in Azerbaijan.
This premium product will be offered for the first time in the Azerbaijani market, providing a rich set of privileges to card members both locally and whilst traveling abroad.
The Platinum Card is designed for the most affluent segment of the Azerbaijan population and, initially, it will be distributed by invitation only to IBA’s most important customers.
The benefits and features on the card are innovative and were developed to satisfy the needs of high profile customers with a demanding, luxurious and busy lifestyle. Key benefits include a world-class dedicated, multilingual servicing unit that is available 24/7 and numerous prestigious travel, lifestyle and insurance privileges.
"By partnering with American Express, one of the world’s leading premium brands, IBA is able to bring an innovative product to the Azerbaijan market that best matches the discerning needs of our customers," said Rovshan Karimov, IBA Deputy Chairman. "The exclusive right to issue the American Express Platinum Card in Azerbaijan will help increase IBA’s competitive advantage when looking to penetrate the top affluent segment."
"The travel, lifestyle and financial needs of affluent Azerbaijani clients are sophisticated and demanding," said John Wills, Business Director at American Express. "The new Platinum Card addresses their needs by offering international premium servicing for card members whether they are shopping at home or traveling abroad."
The Platinum Card also offers several core benefits associated with the American Express brand and products around the world. Superior service and exclusive travel and lifestyle privileges include the Platinum Service, which includes booking flights, hotels and restaurants; international emergency assistance and urgent Card re-issuing when required; free, unlimited access to over 600 VIP airport lounges worldwide with Priority Pass; comprehensive global travel insurance benefit packages; benefits for card members in the finest hotels around the world, etc.
No deposit is required for the card.
Established in 1990, IBA‘s mission is to significantly contribute to the stability of Azerbaijan's banking system, people's trust in it, both domestically and abroad and the country's socio-economic development. Since 2008, IBA has been the exclusive issuer of American Express Cards in Azerbaijan, with a top of the market Card portfolio including the newly launched Platinum Card.
American Express is a leading global payments, network and travel company founded in 1850. Since 1996, American Express has been pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. American Express has now established 130 partnerships in 129 markets across the world.*

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