By Nigar Orujova
The Spanish football champions Atletico Madrid will feature the inaugural European Games logo on the club’s jersey for the rest of the 2014-15 UEFA Champions League competition and a series of matches in La Liga, Spain’s domestic championship.
Miguel Angel Gil Marin, Chief Executive Officer of Atletico Madrid, said: “Our players will wear the Baku 2015 logo with pride today and during the rest of this season’s UEFA Champions League.
"The inaugural European Games represent a great step forward in our continent’s sporting development, and as one of the leading Spanish and European football clubs, we are delighted to be associated with the Games and to promote Baku 2015,” he said.
Atletico Madrid are currently challenging for a repeat of their La Liga championship-winning success of last season, and are also in the knockout stages of the UEFA Champions League, the footballing world’s most prestigious club competition.
The club is one of the most popular in Spain, and their televised matches regularly reach an audience of millions across Europe and around the world.
Charlie Wijeratna, Commercial Director of Baku 2015, said: “Atletico Madrid is the Spanish champions and one of the best-known teams in the world. Having the Baku 2015 logo on the club’s jerseys is an innovative way to raise awareness of the European Games, add value to our brand, and continue to increase the momentum we are building.”
The change of the Atletico Madrid sponsor logo, which currently features Azerbaijan’s ‘Land of Fire’ tourism slogan to the Baku 2015, took effect in Atletico’s derby game against Real Madrid at the Vicente Calderon stadium on February 7.
La Liga leaders Real Madrid suffered their heaviest defeat in over four years as reigning champions Atletico Madrid overpowered them in a scintillating derby.
Quick-fire goals from Tiago and Saul Niguez put Atletico in command at the break, before second-half strikes from Antoine Griezmann and Mario Mandzukic sealed Real's worst loss since a 5-0 mauling by arch-rivals Barcelona in November 2010.
The biggest sporting event in Azerbaijan's history, the Baku 2015 European Games will attract more than 6,000 athletes to represent 49 countries in 20 sports.
The Baku 2015 Games will take place in 21 stadia and facilities in Baku and Mingachevir city. The official opening ceremony of the games will take place in the 68,000-seat Baku Olympic Stadium. The Athletes Village will accommodate up to 7,300 people.
Nigar Orujova is AzerNews’s staff journalist, follow her on Twitter: @o_nigar
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