Azernews.Az

By Nigar Orujova

The Baku 2015 European Games Operations Committee has teamed up with website management experts Sitecore to relaunch the official Baku 2015 site.

The deal means Sitecore has become the fourth Official Supporter of Baku 2015 after McDonald's, Tickethour and Milla.

Sitecore, which specializes in bespoke content management and digital marketing technology, will provide support to the Baku 2015 web team as the countdown to the inaugural European Games continues.

The company has signed a supply and sponsorship agreement and will become an integral part of providing information around the European Games, which take place in Azerbaijan's capital next year.

Chief Operating Officer of Baku 2015 Simon Clegg said that it is important for the inaugural European Games to have a strong online presence and an innovative website with original, high-quality content.

"Sitecore is internationally renowned for its ability to create and manage websites of the highest standard and to have its support is a huge boost to the web team here at the European Games," he said.

With a detailed focus on each of the 20 sports and 18 competition venues of the first European Games, the new Baku 2015 website has already been visited by fans from more than 130 countries around the world since its launch on August 21.

President of Sitecore International Soren Bak Jepsen also noted Sitecore is honored to be an Official Supporter of Baku 2015. "We look forward to using our experience and abilities to bring the excitement of the European Games online," he said.

The website features bold design and all content will be optimized for multiple device types and screens, so fans can connect with the Games at any time. The site will also integrate social media commentary so sports fans around the world can engage with all of the action, and each other, in real-time, he added.

Commercial Director of Baku 2015 Charlie Wijeratna added Sitecore's professionalism and experience of dealing with major international sporting events means they are the perfect partner for Baku 2015.

"Their technology has powered the online experiences for some of the world's most popular sporting teams and events, and will be essential to maintaining the Baku 2015 online presence. Their expertise and reputation is second-to-none and we are looking forward to working closely with them in the months ahead," he said.

Founded in 2001, Sitecore has headquarters in Copenhagen, Denmark, and California, USA, and currently operates in more than 55 countries around the world.

Baku 2015 will be the first European Games, an exciting and innovative new multi-sport event for the continent, which will take place in June 12-28, 2015.

There games will include a total of 20 sports that will gather more than 6,000 athletes.