By Laman Ismayilova
Azerbaijani brand GIEDI has presented its collection at the 5th Tajikistan Fashion Week 2020.
For the first time, the fashion show was held virtually amid coronavirus pandemic.
The fashion week brought together fashion designers from Azerbaijan, Tajikistan, Kyrgyzstan, Uzbekistan, Kazakhstan, Russia, Georgia, France and other countries.
Most designers prepared videos with the classic run of models on the runway, Trend Life reported.
However, GIEDI brand team delighted the project organizers with a unique video. The fashion designer Murad Huseynov enjoys the whole creativity process.
Through his collection, Huseynov plunges fashionistas into the world of fantasy. The brand's video for Tajikistan Fashion Week reflects the creativity process of national designer.
The fashion collection features Huseynov's most beloved outfits from the latest collections. He also included one new outfit, which had not been shown anywhere before. GIEDI's video features nine outfits, including its iconic dress created for popular singer Natavan Habibi.
Famous model Anfisa Bessonova took part in the video shooting. The art director is Emil Akhundov, videographer Simon Peter (Peter Dorozhkin).
Notably, GIEDI is the only Azerbaijani brand that represents the country at the fifth edition of Tajikistan Fashion Week.
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