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Gov’t to take concrete measures on promotion of national brand

27 October 2016 16:34 (UTC+04:00)
Gov’t to take concrete measures on promotion of national brand

By Nigar Abbasova

Azerbaijan, which places a special emphasis on diversification of its economy, continues implementation of systematic measures with a view to bolster its non-oil sector.

Economy Minister Shahim Mustafayev said that concrete measures on the promotion of the national brand “Made in Azerbaijan” will be taken starting from November, mentioning that work in this direction is being implemented efficiently.

“The country is aimed at succeeding in its objectives within a short period of time. Azerbaijan has necessary legal base and the government has already allocated funds with a view to reach the goals,” he said.

The minister emphasized that the measures will yield certain results in 2017.

The government has recently determined main aspects of rendering the state support to exporters, and work in this direction is now underway. The country earlier developed a special mechanism to support the export of local output, while the promotion system will be applied only in reference to goods produced in Azerbaijan.

Moreover, some 10 trade missions will be sent to different countries on a yearly basis to promote the national brand.

The measures, which have already been implemented with a view to switch to a new economic policy focused on the development of non-oil sector, include cutting the number of necessary licenses from 59 to 37, introducing moratorium on business inspection, facilitating customs procedures, issuing investment incentives document, establishing FTZ, creating industrial parks and districts, and allocating soft loans to entrepreneurs.

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Nigar Abbasova is AzerNews’ staff journalist, follow her on Twitter: @nigyar_abbasova

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